Musician Matt Booth, originally founded Room101, in 2003.

While deployed to the Far East as a U.S. Marine, Matt was overwhelmingly impressed by the rich culture he found there. He returned to the States, but remained touched by the entire experience. Years later, this trip would prove to be the catalyst for the creation of the FU, the icon of the Room101 Collection.

It is this fusion of Asian Influence coupled with many nights of soaking up the vibes on the Sunset Strip that gives Room101 its foundation in both style and design.

The Room101 Collection is comprised of designs that will stand the test of time – designs that share a common ground with the uncommon sense of fashion intrinsic to an artist, but can easily be appreciated by all. Equally as proud of our collection, as of our fans and family, the diversity of our clientele speaks for itself. Members of the Room101 Conspiracy are represented from the corporate boardroom to the stage. There is something here for everyone, no matter who you are.

Room101 has been featured in top lifestyle, fashion, and specialty magazines worldwide, and has made appearances on major network television.

With the momentum steadily increasing, and our markets, both foreign and domestic, continuing to grow, Room 101 is carried in select boutiques worldwide. Additionally, we continue to earn an ever-growing celebrity client base.

Just as our vision is constantly evolving, so is the comprehensiveness of the Room101 Collection. We continue to expand outside the realm of jewelry design. New additions to the collection include cigars, custom smokers accessories, custom-made knives, and a custom-made tailored suit line. Future plans include custom instruments as well as, custom-made private jet interiors.

Room101 is more than a brand, it’s a lifestyle.

Legends are made in Hollywood. You are made in ROOM101.